New Program Showcases Products that Will Benefit the Fight Against Breast Cancer


Susan G. Komen®, the world’s leading breast cancer organization, has launched a new program, “Live Pink” this October, helping consumers make smart, informed decisions, ensuring that the proceeds from their purchases are making a difference in the fight to save lives from breast cancer.

ISSUE: It is often difficult for consumers to discern if the purchases they are making during National Breast Cancer Awareness Month are actually benefitting a charitable organization dedicated to the fight against breast cancer.

SOLUTION: Komen’s Live Pink program highlights products and services that directly benefit the fight against breast cancer by funding breakthrough research and providing critical support for people facing breast cancer today. Consumers should visit to view companies with products and services that are partnering with Susan G. Komen in the fight against breast cancer.


Who is the program supporting? Is it clear what charity is benefiting from the program?

How will the charity use the donation? It should be clear where the monies go.

How is the program structured? Transparency is key.  Is the company clearly stating how the money is raised and how much will be going to charity?


This October, local retailers, restaurants and food trucks are joining in to save lives by supporting Komen NCTC! Learn more about our local events and how you can make an impact today!

About Susan G. Komen® North Carolina Triangle to the Coast
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Komen was founded in 1982 by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Komen NC Triangle to the Coast is working to better the lives of those facing breast cancer in the local community.

Komen NC Triangle to the Coast has invested more than $14 million in community breast health programs in its 29-county service area and has helped contribute over $5 million to the more than $988 million invested globally in researchFor more information, call (919) 493-2873 or visit